According to QSR magazine, Chick-fil-A “generates more revenue per restaurant than any other chain in the country.” Its success forced rival KFC to roll out a new fast-casual inspired design and mascot strategy to compete. So what does Chick-fil-A do so well? For one thing, clean white signage that is so brand-consistent, it is instantly […]

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A well-done in-store promotion not only sells product – it attracts more customers, because they want to be a part of something fun and unique. It creates a wave of excitement and leaves a lasting impression. It may also “go viral” which, in turn, garners even more attention for your store, more traffic and more […]

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A common concern we hear from customers is how challenging it can be to balance local restaurant needs while holding true to a consistent look of a large, national brand. There’s no doubt that if you want to be competitive in every market, that means changes. But keeping up with menu board change requests can […]

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In this four-part series, GSP explores the psychology of shoppers – how the consumer processes information and how to translate that into an effective in-store strategy. Part 1 and Part 2 reviewed why consumers shop and what they think about when shopping. Part 3 reviewed how a consumer makes a purchase decision. We have been […]

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Shades of blue will be big for fall, according to the Pantone Color Institute. The company, which forecasts seasonal color trends, has been true to blue all year, believing it reflects a “desire for tranquility.” Blue was also one-half of their Color of the Year selection (the other half being Rose Quartz). “With all the […]

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Why would someone spend three days in the desert at Coachella listening to music they could otherwise get for free online? Doug Stephens (aka The Retail Prophet) recently opined that it’s because “people crave physical experiences.” “They go to be part of a living thing,” he said. He also believes the same can hold true […]

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April 22 marks Earth Day this year. Since Wisconsin is the home of the founder of Earth Day, as well as our home, we have a special affinity to it. More than choosing recycled paper, sustainability is a part of our way of working at Great Big Pictures. It’s even bigger than reduce – reuse […]

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globalshop-2016-design-trends

GlobalShop 2016 Design Trends

Posted on April 6, 2016 by


The trends we saw at GlobalShop this year point to a bright future for store décor. On the show floor, we found an abundance of lighting options, silicone edge graphics (SEG) and holiday themes. The lighting trend has been building momentum for a couple of years. We had numerous people stop to ask about our […]

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Keeping You Updated: FDA Menu Labeling

Posted on February 24, 2016 by


The Common Sense Nutrition Disclosure Act of 2015, a tweak to the mandatory menu labeling provisions that the Food and Drug Administration (FDA) added to the Affordable Care Act (aka Obamacare) passed the U.S. House of Representatives last week. With a 266-144 vote, the bill moved on to the Senate, where it awaits their approval. […]

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In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 and 2 reviewed why consumers shop and what they consider when shopping. SEE ALSO: The Psychology of the Store Experience – Part 1: Why a Consumer Shops […]

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